The old agency
model is
dead.

Built by agency insiders. Rebuilt for the AI era. Flat-fee Google Ads management with full transparency, zero lock-in, and no performative busy work.

Start for £495/month How It Works

Flat Monthly Fee

£495

per month

£0 Setup fees
£0 Lock-in
0 Meetings
The Problem

Same billing.
Same theatre.

Google's AI got smarter. The work got easier. But agency pricing never changed - because changing it would mean charging less.

01

Bloated Retainers

Everything bundled into one opaque £1,000–£5,000 monthly fee, regardless of what was actually done or how long it took.

02

Performative Reporting

Weekly calls and monthly decks nobody reads - designed to justify fees rather than improve your Google Ads performance.

03

Forced Lock-In

Six to twelve month contracts with exit penalties that keep you paying even when results don't show up - by design.

04

Built-In Opacity

The less you understand about what's actually happening in your account, the easier it is to charge more for less.

How We're Different

Google Ads.
Unbundled.

We separated what you actually need from everything you've been paying for but didn't want.

01 - Core Service

Monitor &
Recommend

Daily automated account monitoring runs continuously in the background. Budget pacing, search term management, disapproval alerts, and negative keyword hygiene - handled without you needing to ask. Every month, you receive up to three clear, written recommendations with full context.

  • Continuous account monitoring
  • Budget pacing & spend alerts
  • Search term & negative keyword management
  • Up to 3 written recommendations / month
  • Dedicated account manager via portal
02 - Your Control

You
Decide

Each recommendation includes what it is, why it matters, its priority level, and the exact cost if you want us to implement it. You choose: act on it yourself, pay us to do it, or ignore it entirely. No pressure, no upselling.

03 - Our Promise

No
Lock-In

Rolling monthly. Cancel any time with zero penalties.

£0 Setup fees
£0 Exit penalties
Pricing

Honest fees.
Nothing hidden.

Monitor & Recommend Plan

£495

per month, rolling

What's included

  • Continuous Google Ads account monitoring
  • Budget pacing & critical issue alerts
  • Search term & negative keyword management
  • Up to 3 written recommendations per month
  • Dedicated account manager via portal
  • £0 setup fees & £0 exit penalties

Optional Tasks

Need something implemented? Each task is clearly scoped and priced upfront. You only pay for what you ask for.

Campaign restructure £495–£995
Landing page strategy £395–£795
Conversion tracking setup £295–£495
Shopping feed optimisation £395–£695
Ad copy refresh £195–£395
Bid strategy optimisation £195–£395
Audience & remarketing setup £295–£495

All tasks quoted individually before any work begins. No hidden fees, no scope creep.

Fit

We're not
for everyone.

And that's the point.

Great fit if you…

  • Spend up to £25k/month on Google Ads
  • Want expert oversight - not hand-holding
  • Are comfortable reviewing written recommendations
  • Value efficiency and transparency over meetings
  • Want to see exactly where your money goes
  • Prefer async communication over scheduled calls

Not a fit if you…

  • Need weekly calls or regular check-ins
  • Want full-service, end-to-end management
  • Prefer phone calls over written communication
  • Aren't comfortable reviewing recommendations independently
  • Need someone to run every aspect of your campaigns

Stop paying
for the old model.

£495/month. Rolling monthly. Cancel anytime.

Work With ma77