Bloated Retainers
One opaque monthly fee. £1k–£5k. No breakdown, no accountability, no relation to what was actually done.
The old agency
model is
dead.
Built by insiders who got tired of charging for it. Flat-fee Google Ads. Always-on account health. Specialist-level thinking. No theatre.
Flat Monthly Fee
£495per month
£0
Setup or exit fees
0
Meetings required
∞
Account monitoring
The Problem
Same billing.
Same billing.
Same theatre.
Google's AI handled more of the work. Agency fees didn't move — because moving them would mean charging less.
Performative Reporting
Weekly calls. Monthly decks no one reads. Built to justify fees, not improve results.
Forced Lock-In
Six to twelve month contracts with exit penalties. You keep paying whether it works or not — by design.
Built-In Opacity
The less you understand about your own account, the easier it is to charge more for less. That's not a side effect. It's the business model.
How It Works
Two layers.
Two layers.
One flat fee.
We separated the always-on operational work from the specialist thinking. You get both. They used to cost you separately — and a lot more.
Layer 01 — Always-On Account Management
Always-On
Always-On
Account Management
Your account doesn't deteriorate. Ever.
Continuous automated monitoring runs in the background. Budget pacing, search term hygiene, disapproval alerts, negative keyword management — handled without you needing to ask. Issues caught before they cost you.
- Continuous account monitoring
- Budget pacing & spend alerts
- Search term management
- Negative keyword hygiene
- Disapproval & policy alerts
Specialist-Level
Recommendations
The strategic layer. Not automated. Not templated.
Each month, a specialist reviews your account with fresh eyes and surfaces the 2–3 decisions that actually move the needle. Every recommendation comes with full context, a priority level, and a clear upfront cost if you want us to implement it. This is what agencies fold into a £3k retainer and dilute across twelve clients. Here it's the point.
You
Decide
Nothing moves without your say-so.
Each recommendation is bounded: what it is, why it matters, what it costs. You choose: act on it yourself, ask us to handle it, or leave it. No pressure. No upselling. No surprises on your next invoice.
Rolling
Monthly
No contracts. No penalties. No awkward exit conversations.
Cancel any time. We'd rather earn your business month to month than lock it in on paper.
- £0 setup fees
- £0 exit penalties
- Cancel anytime
How We Made This Work
£495 is the honest price.
£495 is the honest price.
Here's why it's possible.
Most agency fees aren't high because the work is complex. They're high because the model is built around time — and time gets padded. We rebuilt around outcomes instead.
No meetings
Every scheduled call is overhead you pay for indirectly. We work async. Faster, documented, no calendar negotiation. The work gets done; you don't have to be there for it.
No monthly report decks
A PDF produced at month-end tells you what already happened. Our monitoring catches issues as they happen — which is the only version of that information worth having.
No % of spend
We charge £495 whether you're spending £2k or £25k. Your budget goes to Google. Not to us.
No broad-scope strategy
Google Ads only. Done properly. Not Google Ads plus vague digital marketing services bundled in to justify a bigger number.
AI-assisted monitoring
The always-on operational layer is automated. We're honest about that — it's exactly why we can offer continuous monitoring at this price without cutting corners on the specialist work.
No free consulting
The specialist recommendations are bounded and structured. You're not buying open-ended access to ask us anything. You're buying focused, high-quality analysis of your account, delivered monthly.
Pricing
Honest fees.
Honest fees.
Nothing hidden.
Monitor & Recommend — £495/month
£495per month, rolling
What's included
- Always-on account monitoring
- Budget pacing & critical issue alerts
- Search term & negative keyword management
- 2–3 specialist recommendations per month
- Dedicated account manager
- £0 setup fees & £0 exit penalties
Optional Implementation Tasks
Need something done? Every task is scoped and priced before we start. You decide whether to proceed.
Campaign restructure
£495–£995
Landing page strategy
£395–£795
Conversion tracking setup
£295–£495
Shopping feed optimisation
£395–£695
Ad copy refresh
£195–£395
Bid strategy optimisation
£195–£395
Audience & remarketing setup
£295–£495
All tasks individually quoted before any work begins. No hidden fees. No scope creep.
Right Fit?
We're not for everyone.
We're not for everyone.
That's the point.
ma77 works best for ecommerce brands that want expert oversight — not hand-holding. If you need full-service management or regular calls, we're not it. If you want sharp, transparent work without the overhead, keep reading.
Great fit if you…
- Spend up to £25k/month on Google Ads
- Want specialist oversight without the retainer markup
- Are comfortable reviewing written recommendations
- Value transparency over meetings
- Prefer async communication
- Want to know exactly where your budget goes
Not a fit if you…
- Need weekly calls or regular check-ins
- Want fully managed, end-to-end execution
- Prefer phone-first communication
- Need someone to run every campaign decision
- Want broader marketing strategy beyond Google Ads